Strategic Partnerships & Client Acquisition

Lead partnership identification, relationship building and deal structuring that create new revenue streams. At Anson Consulting, owned full lead generation cycle from prospecting to closing; built strategic partnerships with NFP sector clients that accelerated growth and community impact.

Revenue Growth & Market Entry Strategy

Develop market entry strategies, expansion roadmaps and go-to-market plans that identify growth opportunities and de-risk market entry. Experience entering new verticals at Pilot Software and expanding B2B course offerings at Academy of Digital Arts through partnership and marketing strategy.

Business Operations Optimization

Improve operational efficiency through process optimisation, workflow automation, CRM implementation and systems integration. Implemented CRM, pipeline tracking and reporting tools at Pilot Software; designed and upgraded Academy of Digital Arts CRM architecture for automation and data visibility.

Product & Service Development Strategy

Contribute to product and service strategy development, identifying market opportunities and defining offerings that address customer needs. Experienced in service/product development and identifying service expansion opportunities through market and customer analysis.

Account Management

Manage key client relationships, identify upsell and expansion opportunities, and ensures client satisfaction and retention. Built lasting client relationships through strategic service delivery and alignment on commercial outcomes across enterprise and mid-market accounts.

Business Model Innovation

Explore and develop innovative business models, partnership structures and revenue approaches. Experience developing B2B offerings, partnership models and alternative revenue streams that diversified income and expanded market reach.

Stakeholder Alignment & Commercial Strategy

Align stakeholders (leadership, sales, operations, clients) on strategic direction, value propositions and commercial outcomes. Conduct strategic consultation on go-to-market, funnel optimisation and business transformation that inform institutional strategy and decision-making.