top of page

SABC+ & 365 Digital

Oct 2025 - Currently

South African Broadcasting Corporation (SABC) Digital Streaming Platform

Trade Marketing Manager

Full-Time

  • Go-to-Market & Revenue Strategy: Spearheaded a three-phase digital go-to-market strategy and a comprehensive 360° ecosystem playbook, driving advertiser acquisition through structured, tiered commercial models.

  • Strategic Market Positioning: Differentiated the platform from global commercial competitors by establishing a core 4-pillar value proposition centered on precision scale, guaranteed attention, measurable digital outcomes and uniquely South African audience alignment.

  • Sales Enablement & Toolkits: Designed and maintained comprehensive advertiser toolkits featuring dynamic rate card portals, cross-channel audience planning tools and white-label reporting, empowering sales teams to consistently secure over R1.5 million per reseller in quarterly revenue.

  • Product & Campaign Innovation: Built an interactive, web-based campaign strategy simulation tool to dynamically present tailored advertising packages and premium live sport inventory for tentpole events like the FIFA World Cup 2026.

  • Trade Marketing Cadence: Launched the SABC+ Agency and Client Programme to coordinate end-to-end campaign rollouts and establishing a structured monthly trade marketing cadence for co-marketing and agency event activations.

  • Data-Driven Measurement: Leveraged the SABC+ Streaming & Ad Platform, DSP and SSP native integrations and deployed performance dashboards to track real-time metrics to streamline Ad performance, streaming analytics, cross-channel ROI and optimising campaign conversion rates.

  • Stakeholder Alignment & Executive Reporting: Managed alignment between internal SABC digital teams, sales partners and external media agencies, presenting quarterly business reviews (QBRs) and revenue reconciliation models to executive leadership.

Academy of Digital Arts

Nov 2025 - Jan 2026 

Private Higher Education Institution

Business & Digital Solutions Contractor

Part-Time

  • CRM & Systems Architecture: Led the institutional CRM and student portal strategy, architecting automated workflows and managing complex data migrations utilising platforms like Brevo and Salesforce to unify B2B and B2C marketing data. 

  • Conversational AI Deployment: Engineered and integrated AI-powered conversational agents and automated WhatsApp & Web workflows to optimise digital onboarding, student communication and real-time enrollment tracking. 

  • B2B Digital Acquisition Funnels: Designed and executed highly targeted digital marketing strategies, featuring lead generation funnels and dynamic email drip campaigns to drive sales for corporate B2B course packages and B2C full-time/part-time programmes. 

  • Strategic Growth Consulting: Advised leadership on institutional digital transformation, consulting on go-to-market strategies, funnel optimisation and process automation to accelerate the sales cycle and increase revenue. 

  • Change Management & User Adoption: Facilitated comprehensive internal training sessions and developed standard operating procedures to ensure seamless staff adoption of the newly implemented CRM and automation workflows.

Pilot Software

Dec 2022 - Oct 2025

POS Software & Hardware for Hospitality Outlets

Marketing Manager

Full-Time

  • Go-to-Market Strategy: Orchestrated end-to-end product launches and go-to-market strategies, utilising customer transaction data and venue analytics to drive adoption and market expansion into new regions. 

  • Data-Driven Campaign Pipelines: Architected and deployed scalable marketing campaigns leveraging custom data pipelines to identify  growth opportunities and directly reduce customer acquisition costs. 

  • Product Adoption Prototyping: Prototyped and built an interactive Learning Management System featuring structured tutorial workflows to accelerate customer training and product education for hospitality POS software.

  • Commercial Performance Tracking: Established robust ROI frameworks and executive performance dashboards to direct the annual marketing budget, closely tracking impact on lead flow, customer lifetime value (CLV) and long-term retention metrics. 

  • Cross-Functional Leadership: Directed cross-functional internal teams, external agencies and technical integration partners to execute seamless, multi-channel digital campaign deliveries. 

  • Budget Allocation & Vendor Management: Managed the annual marketing budget across digital channels, PR and experiential events, negotiating external vendor and agency contracts to maximise ROI and reduce operational overhead.

  • Ecosystem & Partner Marketing: Scaled a B2B partner marketing ecosystem by executing joint go-to-market initiatives and co-marketing campaigns with technical integration partners, effectively tapping into shared audiences to drive high-intent lead generation. 

  • Lifecycle Automation & Upselling: Utilized POS transaction data and venue performance analytics to architect automated customer lifecycle journeys, actively driving hardware/software upsells, reducing churn, and increasing long-term retention across the hospitality base.  

Anson Consulting

Mar 2023 - Mar 2025

Consulting and Recruiting Services for NFP/NGO 

Business Development Consultant

Part-Time

  • Public Sector Market Expansion: Spearheaded strategic growth and market expansion, building targeted campaign concepts, pitch presentations and sales collateral specifically tailored to engage the public and social sectors. 

  • End-to-End Pipeline Ownership: Owned the full-cycle B2B lead generation pipeline, from prospecting and qualification to closing deals and building high-value strategic partnerships for organisational growth. 

  • Sales Operations Optimisation: Overhauled internal sales operations by implementing a centralised CRM, automated pipeline tracking and a new website, which significantly reduced proposal turnaround times and increased close rates. 

  • Commercial Strategy & Analysis: Conducted deep market and competitor analysis to identify whitespace opportunities, authoring custom client proposals and strategic frameworks for leadership. 

  • Strategic Account Management: Fostered long-term relationships with key stakeholders and non-profit boards, ensuring consistent service delivery, client retention and the successful negotiation of ongoing service level agreements (SLAs). 

Nightingale Software

Mar 2023 - Mar 2025

Care Management Software for NDIS, HCP & CHSP

Marketing Specialist Contractor

Part-Time

  • B2B Brand Positioning: Formulated and executed digital positioning strategy, establishing the company as a premier care management software provider for the highly regulated NDIS, HCP and CHSP sectors. 

  • High-Value Lead Generation Assets: Optimised multi-channel digital acquisition funnels by producing technical B2B collateral including compliance webinars, whitepapers and operational case studies

  • Paid Acquisition & Optimisation: Managed paid digital campaigns focused on operational efficiency and cost savings, implementing performance tracking against lead quality, deal velocity and ROI.

  • Digital Presence Management: Owned and scaled the brand’s digital footprint across the primary website, automated email sequences and social platforms to ensure consistent commercial messaging. 

  • A/B Testing & Conversion Optimisation (CRO): Designed and executed A/B testing frameworks across landing pages and ad copy to continuously optimise conversion rates and lower cost-per-acquisition (CPA) in a highly competitive market. 

Upskillist

Mar 2022 - Mar 2023

Top Accredited Online Courses

Marketing Specialist Contractor

Part-Time

  • Global User Acquisition: Orchestrated multi-region digital acquisition strategies, executing paid ad and email campaigns targeting professionals and career changers across global markets. 

  • Strategic Brand Transition: Involved in the critical brand positioning transition from Shaw Academy to Upskillist, defining new messaging frameworks, content strategies and comprehensive brand guidelines. 

  • Conversion Rate Optimisation: Collaborated extensively with global SEO/PPC specialists, regional marketing managers, and design teams to optimise landing pages, driving sustained student enrollments and improving overall ROI. 

  • Global Market Localisation & Compliance: Ensured all multi-region email and digital marketing campaigns adhered to international data privacy regulations while adapting messaging to resonate with localised cultural nuances. 

Group of Companies

Feb 2021 - Dec 2022

Dematech, Bevplus, BeerEx Africa, Verde Hotels - Hospitality, Beverage Solutions & Equipment

Marketing Specialist

Full-Time

  • Brand Portfolio Management: Support marketing operations and strategy across a diverse portfolio of four hospitality and beverage brands, standardising go-to-market playbooks and digital campaign execution. 

  • Experiential & Event Marketing: Support full-scale experiential marketing rollouts, leading end-to-end promotion and execution for the African Beer Cup Awards and the 3-day BeerEx Africa conference. 

  • E-commerce & Budget Control: Managed extensive e-commerce ecosystems, directing PPC and paid social media budgets to maximise online revenue, traffic generation and brand visibility. 

  • Full-Lifecycle Creative Production: Owned the complete creative production lifecycle - from initial concept development to video editing, content design and copywriting - delivering high-converting awareness and sales campaigns. 

  • Media Relations & Partnership Marketing: Cultivated relationships with industry influencers, trade publications and event sponsors to secure media coverage and amplify brand reach across the hospitality sector. 

Imagemakers Corporate Wear

Oct 2020 - Feb 2021 

Corporate Clothes & Office Wear

Marketing Coordinator

Full-Time

  • E-commerce Scaling: Scaled e-commerce operations through targeted PPC and paid social strategies, managing website backend optimisations to increase online order volume and customer retention. 

  • Digital Community Growth: Developed social strategies that rapidly grew digital community engagement across LinkedIn, Instagram, YouTube and Facebook, generating a measurable increase in website traffic. 

  • Creative Direction & Asset Production: Delivered comprehensive creative direction, producing motion graphics, video edits,and compelling copywriting to elevate the brand's visual identity. 

  • Content Planning & Performance Reporting: Developed and managed a social media content calendar, regularly presenting performance reports and actionable insights to management to drive future digital strategies. 

Freelance Worker

Jan 2020 - Oct 2020

Graphic Design & Marketing Contractor

Part-Time

  • Global Brand Creative Execution: Executed high-impact creative direction, brand strategy, and marketing projects across the retail, entertainment, and sports verticals. 

  • Asset Development: Delivered premium digital assets, motion graphics, and campaign concepts for top-tier global and regional brands, including Adidas, NBA Africa, Superbalist, Ster Kinekor, and Caltex Africa. 

  • Project Management: Translated complex client briefs into actionable creative deliverables, managing strict project timelines, feedback loops, and budget constraints to ensure 100% on-time project completion. 

2025

Machine Learning and Artificial Intelligence Engineer

Codecademy

2020

BA (Honours) Marketing & Business Management

The Open University 

bottom of page