Web Application & Portal Development

Design and build web applications and portals that deliver specific business functionality and user experience. Built SABC+ FIFA World Cup Campaign Intelligence web app with real-time campaign strategy generation; developed student and learning management portals.

CRM & Workflow Architecture

Design CRM systems and automation workflows that streamline customer and prospect management, improve data visibility and accelerate sales cycles. Led CRM strategy at Academy of Digital Arts using; implemented CRM and pipeline tracking tools at Pilot Software.

Operations & Process Automation

Design and implement automation workflows, triggers and business process optimisation that reduce manual work and improve operational efficiency. Implemented WhatsApp chatbot and automated lead qualification; created email nurture sequences and student onboarding automation.

UI & UX Design

Design intuitive user interfaces and experiences that prioritise usability, accessibility and user outcomes. Developed branded campaign simulator interface, proposal templates and digital tools with focus on ease of use and visual design that supports business objectives.

Custom Digital Tools

Develop bespoke digital tools and applications that address specific business needs and unlock new capabilities. Built  prospect intelligence tools, website platforms and marketing automation applications.

Database Architecture

Design database structures and data models that support application functionality, reporting and scalability. Designed student data models, prospect/pipeline databases and data structures for marketing analytics and campaign tracking.

API & System Integration

Integrate multiple systems, APIs and data sources to enable seamless data flow and functionality. Integrated campaign strategy generation, connected CRM systems with email marketing and automation platforms and designed data pipelines for analytics and reporting.