Go-to-Market Strategy

Design integrated market entry and product launch strategies that identify positioning opportunities, define target audiences and align sales and marketing efforts. Proven experience developing GTM plans for SABC+ streaming platform, driving advertiser acquisition and +R1.5M quarterly revenue.

Sales Enablement & Advertiser Toolkits

Develop comprehensive advertiser toolkits including media packs, rate cards, audience insights, content calendars and case studies that empower sales teams. Created SABC+ advertiser materials that supported teams in securing significant media revenue and partnership deals.

Competitive Positioning

Conduct market and competitor analysis to identify strategic positioning opportunities and market gaps. Translates competitive insights into messaging and positioning frameworks that differentiate brands and guide internal stakeholder alignment.

B2B Campaign Strategy

Design and execute integrated B2B campaigns targeting enterprise clients, trade partners and institutional buyers. Manage partnership activations, co-marketing initiatives and trade marketing rollouts that drive commercial outcomes and strengthen business relationships.

Partnership Activation & Execution

Lead end-to-end execution of partnership campaigns, co-marketing initiatives and collaborative marketing programs. Manage delivery of digital assets, promotional materials and cross-functional coordination to ensure seamless campaign deployment across partner ecosystems.

Stakeholder Alignment

Facilitate alignment across cross-functional teams (sales, content, digital, creative) on strategic direction, messaging and campaign objectives. Develop commercial strategies that balance stakeholder priorities and drive consensus on revenue-focused initiatives.

Commercial Messaging

Create persuasive, commercially-focused messaging frameworks that position value propositions, differentiate against competitors and resonate with B2B audiences. Align messaging across advertiser toolkits, sales materials and marketing communications to drive conversion and deal velocity.